You’ve worked tirelessly to create captivating shows. You’ve curated unforgettable songs that evoke all sorts of emotions —you’ve even polished your radio voice. But your listener and revenue numbers are just not going up? What’s wrong?
Its time to bring it to the next level
Many of those coming into the world of broadcasting via an Internet Radio station think that because they don’t have the expenses that a terrestrial radio station does (studio, tower, staff, etc.…), they don’t need anything more than a stream to become the next big thing and begin attracting advertisers in droves.
While your personality and programming will undoubtedly win over some listeners, you need to use the digital tools your terrestrial friends use to get to the next level.
Get a Website and an App
A radio website and app are your friendly face on the internet. It’s your salesperson, spokesperson, and your PR rep. Your audience needs to find you before they can listen to you.
A OneCMS app can set you apart from other online stations. Engagement features like push notifications and user-generated content uploads bring your audience into your world. Add in CarPlay and Android Auto integration, and you’ve got a winning combination.
Write Content Regulary
Build a presence by blogging. Write about topics you know your listeners are interested in and parallel your live show. Is there a new album out? Is a popular band having a concert? Write about it discuss it on your show.
Hey did you know OneCMS offers a free content service for your website with new articles published every weekday?
Sell ad space on your website
Having a website opens up another entire type of sponsorship. Display advertising! Start with attracting your streaming sponsors and steadily drawing in new advertisers. Sponsor your blog posts, contests, newsletters, and more!
OneCMS has full Google Ad Manager integration for seasoned ad traffickers. Not quite ready for that yet? OneCMS also has an inbuilt ad server so you can traffic your display ads right from the same dashboard you manage your website and app!
Record shows and post them
Using OneCMS Podcasting, you can increase the shelf-life of your shows by posting them for on-demand listening. This increases the value of your shows immensely, allowing people to experience them again and again, sharing and promoting them as well. Multiply your monetization with integrated pre-roll!
Host giveaways & contests
Everyone loves a contest. If you get free tickets to gigs or events to give away to your fans, you could run a contest on your website that you promote on your live show and social media. Sponsors LOVE contests, and they are great for building your subscriber database.
OneCMS has a powerful integrated contesting engine built-in at no extra cost! Run sweepstakes, image voting, and more!
Build Marketing Lists
Who you know and how many know about you determine your station’s potential to grow. A marketing list can be used for just about anything – advertising, organizing in-person events, running contests, and more.
Entice listeners to sign up for your newsletters. Before you know it, you’ll have thousands of people to contact.
OneCMS has a built-in email marketing system to create multiple subscriber lists and blast out newsletters instantly or on a schedule. It also helps you identify where and who people are, allowing you to communicate based on precise geography or listener demographics. Targeted messaging!
Get involved outside the studio
Promote your radio station by hosting competitions, bar trivia, live concerts, fundraisers, anything with a chance for listeners to get engaged with you on a personal level.
Bring your Internet Radio Station in to the Big Leagues
Use the same system that the industry leaders have chosen again and again: OneCMS