User-Generated Content (UGC) isn’t just a passing trend. It’s a core part of how modern radio connects with its audience. Whether it’s listener-submitted photos, local news tips, audio shoutouts, or community stories, UGC brings people into the conversation and keeps them engaged.
At InterTech Media, we’ve understood that from the start. Back in the 2000s, our original CMS, Vortal, already included UGC tools. That was well before many of today’s providers were even on the scene. It’s not a new idea to us. It’s something we’ve always built around.
Powerful, yet Easy to Moderate
Today, our UGC tools are stronger than ever and fully integrated across both web and mobile. They’re also part of our contesting system, making it easy to run image contests, video submissions, listener polls, and more. These features turn standard promotions into shareable, interactive experiences that spark real engagement.
Whatever your audience submits will go directly into the UGC Inbox within OneCMS for your review before it is published to your website and app.
To make it even easier, we’ll send you an email notification whenever there’s a new submission. From there, you can view and approve the content right from your email inbox without ever needing to log into OneCMS.
UGC For Your Staff
We’ve added features that make internal contributions just as easy.
Your staff can submit photos, audio, and video directly from your OneCMS app, bypassing the moderation queue that audience submissions go through.
Your staff can even trigger push notifications in the process, all without logging into the OneCMS Dashboard.
UGC helps build a sense of community. It also creates new opportunities for sponsorships, social sharing, and longer time on site.
For stations that want to connect more deeply with listeners, UGC is one of the most powerful tools available. And we’ve been leading the way since the beginning.