It’s time to start planning out your Holiday season promotions and digital sales opportunities. We are encouraging broadcasters to put together an online holiday gift guide with sponsored items from your advertisers.
Gather featured items from 12 local businesses and publish them into a centralized gallery with item descriptions and links. Local retailers, dog grooming, bakeries, restaurants, fitness clubs, new tires, etc. In order to make the guide successful you will need to promote on-air and through social media around Thanksgiving. But you want to start filling all the sponsors in Mid-October to Mid-November.
Contact Al Pervin to discuss the initiative for your broadcast group. We have method to setup a mock gallery on your station website like the one above!