In our fast-paced world, traditional forms of media such as AM radio stations have had to adapt to keep up with the latest technologies. As the popularity of digital media continues to grow, it is crucial for AM radio stations to find new ways to reach their listeners.
To make matters more challenging, many automakers are announcing the removal of AM radio from their upcoming vehicles.
A Hero Arises From... Your Phone
The emergence of Apple CarPlay and Android Auto in most modern vehicles has opened up new possibilities for radio to reach their audiences in the car.
For AM radio stations, this means that their broadcast stream can be easily accessed by listeners directly from their car’s dashboard, regardless of their car’s ability to access the terrestrial AM signal.
OneCMS apps, with integrated Apple CarPlay and Android Auto, offer an accessible solution for AM radio stations to connect with their audiences.
Apps Are More Than Just a Stream
In addition to providing accessibility to your broadcast stream, having an app for AM radio stations can significantly enhance the overall experience for your audience. OneCMS Apps offer access to the content your audience loves, such as your posts, podcasts, videos, and community events. They also come with engaging features like audience uploads and group chat.
These features make the listening experience more personalized and engaging for your audience, ultimately leading to increased loyalty, listenership, and revenue.
InterTech Media is the leading provider of digital products for the radio industry, and we understand the importance of these tools to your brand. We can help AM radio navigate the changing landscape.
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